Photographer: Mert&Marcus
Art Director: Ezra Petronio
Stylist: Joe McKenna
Casting: Katie Holmes


A moment of spectacular drama, condensed into crystalline images of emotion to express a particular interpretation of Miu Miu. A distinctively striking creative happening, a vision that subtly reveals Miuccia Prada’s perpetually surfacing conception of the Miu Miu woman. A cinematic set piece starring the strong, compelling presence of Katie Holmes.

Katie Holmes joins the ever-expanding living history of Miu Miu inspirations, vital and modern individuals that shape and alter their surroundings through powerful grace. Photographed by Mert Alas and Marcus Piggott, Holmes portrays a luminous icon radiating a sense of mystery and theatricality. The interplay of Holmes’ charisma and the vivid set design creates a heightened ambiance.

An atmospheric nod to a certain Fellini-esque chaotic excess, updated with the contemporary Miu Miu spirit. The endlessly interlocking set pieces reflect the infinite nature of representation. The play of shadows and light, the intense relationship between a woman and her environment. This evocative aesthetic spirit serves as both a mirror and an accessory to the conceptual tangent, incarnating sensuality and multiplicity.

This play with duality speaks to the deeper complexity of the Miu Miu woman, an evolving vision that is explored with each campaign in a revelatory manner. Once again, the campaign casts a visual spell, enacting a reverie and capturing the imagination.