Miu Miu unveils the Arcadie bag, featuring Gigi Hadid

In imagery exploring a modern hinterland between reality and surreality, Miu Miu celebrates the emblematic matelassé in two styles - the already-iconic Wander, and the newly-debuted Arcadie - embraced by Gigi Hadid and photographed by Steven Meisel. Mythologized since Ancient Greece, Arcadie is a destination, an idealized scene, an idyllic vista of pleasure, embedded in nature.


Drawing inspiration from the life of American artist Margaret Keane, Meisel evokes her instantly-recognizable aesthetic universe to reshape that of the Miu Miu heroine. Likewise, Keane’s own indomitable character, her freedom and her story are innately kindred to the unmistakable attitude of Miu Miu, encapsulated here in Gigi’s gestures, moods and emotions. The everyday can be exceptional, the ordinary can become extraordinary.

The rich nature of these idealised spaces is matched by the intricacy of the characteristic matelassé. Fusing a modern lightness with the value of traditional leather-crafting, this hallmark Miu Miu material adds texture and depth to the bags.
In this series of stylized yet intimate and direct portraits, Gigi's simple gaze invites us into this world, partly imagined, partly real, yet wholly Miu Miu.

Photo and film: Steven Meisel
Talent: Gigi Hadid
Creative direction: Edward Quarmby
Stylist: Lotta Volkova