The personal data collected by Prada Korea LLC (hereinafter, the “Company”) is set forth below.

Items to be Collected Title, first name, last name, location, e-mail address, password.

Purpose of Collection and Use Confirmation of identity for the use of exclusive services and providing benefits reserved to registered members (faster checkout online process, preservation of purchase history, simplified procedure for product repair and warranty, commercial discount, pre-sale and other promotional events). 
Responding to all your requests and managing and improving your relationship with the Prada Group.

Period of Retention and Use Seven (7) years from the last date of interaction with the Company unless otherwise required to be retained in accordance with other laws and regulations.

Right to Refuse, etc. You have the right to refuse the collection and use of your personal data as set forth above. However, if you refuse, you may not be able to register to the Website.

The Company will provide your personal data to Prada S.p.A (Italy), the operating holding company of the Prada Group, as set forth below.

- GLOBAL CUSTOMIZED CUSTOMER SERVICE:

Recipient’s Purpose of Collection and Use: to recognize you as a registered customer at any Prada Group store so that we can offer you a personalized and more efficient service and allow    you to access to exclusive services and benefits reserved for registered members

Items to be Provided: title, first name and last name, address (including city/province, Si/Gun/Gu and postal code), telephone and mobile phone, e-mail address, purchase details, (including exchanges, refunds, and repairs)

Period of Retention and Use: (a) Seven (7) years from the last date of interaction with the Prada Group unless otherwise required to be retained in accordance with other laws and regulations (b) For purchase details, seven (7) years from the date of purchase

- MARKETING:

Recipient’s Purpose of Collection and Use: contacting and sending you information and promotions including commercial information, advertising material, catalogues and invitations to events related to MIU MIU and other brands, products and services of the Prada Group

Items to be Provided: Title, first name and last name, address (including city/province, Si/Gun/Gu and postal code), telephone and mobile phone, e-mail address, purchase details, (including exchanges, refunds, and repairs)

Period of Retention and Use: (a) Seven (7) years from the last date of interaction with the Prada Group unless otherwise required to be retained in accordance with other laws and regulations (b) For purchase details, seven (7) years from the date of purchase

- PROFILING:

Recipient’s Purpose of Collection and Use: performing studies, surveys, statistical analyses, and market research with regards to your preferences for MIU MIU and other brands, products and services of the Prada Group, so that a personalised service can be offered

Items to be Provided: Title, location, purchase details (including exchanges, refunds and repairs)

Period of Retention and Use: (a) Seven (7) years from the last date of interaction with the Prada Group unless otherwise required to be retained in accordance with other laws and regulations (b) For purchase details, seven (7) years from the date of purchase

You have the right to refuse the provision of your personal data to a third party. However, if you refuse, you may not be able to receive certain information or services provided by the Recipient.

The above personal data will be transferred overseas immediately via online transmission upon collection to Prada S.p.A. Italy (Contact: privacy@prada.com) for the above purposes, period of retention and use. You have the right to refuse the overseas transfer of your personal data. However, if you refuse, you may not be able to receive certain information or services provided by Prada S.p.A.

The above personal data collected by the Company and provided to Prada S.p.A. may be used to contact or send you information regarding events, promotions, product and services of the Prada Group by phone, SMS, MMS, post, e-mail or SNS/chatting applications during the above period of retention and use by Prada S.p.A. You have the right to refuse the above. However, if you refuse, you may not be able to receive the above information provided by Prada S.p.A.