Miu Miu unveils its Lunar New Year campaign starring ambassadors Lexie Liu and Qiu Tian in an edit of contemporary classics chosen for the holiday season.
A story unfolds through this cinematic meeting of minds. There is a sense of déjà vu, a frisson of the familiar, as two personalities with different paths cross on the eve of a new year.
They stop to wonder, each delving into their memories, before retreating back into disparate places. One recites her lines, the other hums a tune; growing connections build through sound and space.
In this celebration of impromptu meetings and joyful moments, we salute the intangible nature of the order of things. A shared glance that breaks through, a brilliant friend found just in time for the curtain to rise on a brand new act.
The Prada Group is also helping the extinction-threatened animal by making a donation to the China Green Foundation’s Walking with Tiger and Leopard programme. The charity is using cutting-edge technology to raise awareness of tiger conservation through various popular science and nature education activities in Beijing and Shanghai, as well as creating a “big cat Eden”, where a tiger family will be able to live in harmony with humans, safe from the threat of poaching.
Cast: Lexie Liu , Qiu Tian