Miu Miu Select
Celebrating the strength of character and idiosyncratic sense of style Miu Miu is known for, Miu Miu Select sees the label’s friends curating a highly personalised collection – or wardrobe - of their favourite ready-to-wear, bag, shoe, jewellery and eyewear pieces from the new season.
Launched last May in London, New York and Moscow, Miu Miu ‘selectors’ so far included model and designer Georgia May Jagger (London), actress, director, model and fashion designer Chloë Sevigny (New York), stylist and influencer Veronika Heilbrunner (Moscow). Miu Miu Select is now going to land in Milan on November 21st with actress and model Poppy Delevingne, on November 22nd in Tokyo with model and designer Alexa Chung, in Dubai on November 25th with model Jessica Kahawaty.
To follow, the project will be presented in Shanghai on December 4th with singer and teen idol Yang Chaoyue and in Paris on December 9th with singer Clara Luciani.
Georgia May Jagger
As for the previous editions of the project, a corner of Miu Miu stores in these cities will be dedicated to present their selections, and a custom-made tag reading “Miu Miu Selects By…” will be attached to each piece chosen.
To further enhance the uniqueness of the pieces, tags will be signed by guest curators in attendance and hand-sewn into purchases during a special in-store event.
All product in the series will be available to buy for a limited period only, in specially designed Miu Miu Select packaging.