Cookie Policy

Extended information notice on the use of cookies
Prada Korea LLC, (hereinafter the “Company”) with its registered office in Seoul, Republic of Korea, as the company which directly operates the sale of products offered on   (hereinafter the “Site”) with shipping in Korea, together with its parent company Prada S.p.A., with registered office in Milan (Italy), the operating holding company of the Prada Group and manager of brand website, (hereinafter, both referred to as “Prada”) hereby provide the following information on the use of cookies on the Site.


What are cookies?
Cookies are small text files sent to the user’s terminal (usually to the user’s browser) by visited websites; they are stored in the user’s computer to be then re-transmitted to the websites on the user’s subsequent visits to those websites.  
Cookies cannot be used to retrieve other data from the hard disk, transmit computer viruses or identify and use e-mail addresses. Each cookie is unique for the browser and device used to access the Site.
Cookies can be installed by the owner or the operator of the website the user is visiting (so-called “first party cookies”) or by other websites (so-called  “third party cookies”).
Cookies can be permanently stored in the user’s device until their expiration or deletion by the user (so-called “permanent cookies”) or they can be automatically eliminated any time the Site browsing session ends or when the browser is closed (so-called “session cookies”).
Cookies are used for several purposes, in order to ensure the correct functioning of the Site and offer a better and more efficient browsing experience.

Types of cookies 


1.Technical cookies 
Technical cookies are those used exclusively to carrying out the transmission of a communication on an electronic communication network, or insofar as this is strictly necessary to provide a service expressly requested by the user.


Technical cookies can be divided into:


Browsing and session cookies
These cookies guarantee regular navigation and use of the Site (e.g. allowing a purchase or the authentication to access restricted areas);


Analytics cookies 
These cookies are equated to technical cookies insofar as they are used directly by the operator of the Site to collect anonymous and aggregate information on visitors and on how they use the Site for statistical purposes; 


Functional cookies
These cookies allow the user to browse as a function of certain pre-determined criteria (e.g., the language, the products selected on your chart) in order to improve the service offered.

2.Profiling cookies
Profiling cookies are aimed at creating user profiles and are used to send online advertising messages in line with the preferences shown by the user during navigation. The behavioral information items collected through the cookies include visit history, usage pattern, access information and browsing data.
These cookies, either of Prada or of third parties,  are accurately selected and checked and are used to guarantee that the marketing messages received through the Site or other websites used by Prada to transmit its advertising messages are in line with the visitor’s preferences. Our advertising policy is conceived to offer pertinent messages, based on previous visits to the Site, on the pages visited more frequently and on other data concerning the visitor.
Your prior consent is necessary for the use of these cookies


Cookies used on the Site
The cookies used on the Site are listed in the following tables:











They are only used to ensure that our Website functions properly and to improve our service, allowing easier browsing based on a set of criteria selected by the visitor (e.g. language, country and/or products selected for purchase). They are removed when the browser is closed.






Privacy policy and opt-out





session and

(2 years)

They are used to anonymously monitor how the visitor uses the Website for statistical purposes, allowing Prada to optimise how the Website works and offer a better browsing experience.




(10 minutes and
 2 years)

They are used to anonymously monitor how the visitor uses the Website for statistical purposes, allowing Prada to optimise how the Website works and offer a better browsing experience.





540 days

They are used to select online advertising messages based on the visitor’s interests, based on the information collected during browsing, and to prevent the visitor from viewing ads already displayed in the past. Prior consent is requested for the use of these cookies.

For more information and to opt-out, click on


90 days

They are used to select advertising messages in Facebook based on the visitor’s preferences and interests, based on information collected when the visitor browses our Website. Prior consent is requested for the use of these cookies.

Management of cookie preferences


When you visit any page of our Website, a banner containing a simplified policy statement is displayed.

If you continue to browse our Website – by accessing another area of our Website or by selecting any of its elements (e.g. an image or a link) – you agree to our use of cookies.


You may change and manage your cookie preferences either through our Website or your browser’s settings:


a. through our Website

You may give or withdraw your consent to the use of profiling cookies through this link – cookie management. Moreover, through the opt-out links indicated in the section above, you may disable third-party cookies.


b. through your browser’s settings

If you wish to block or delete the cookies received from our Website or any other website, you can do so by changing your browser’s settings.
You can find below the links to the instructions of the following browsers:
- Internet Explorer -
- Chrome -
- Firefox -
- Opera -
- Safari -


Please note that if you disable all cookies, including navigation and functional cookies, your navigation may be affected, and you may not be able to use some of our Website’s functionalities. For example, you may not be able to access to some of our Website’s functionalities or purchase our products.



Third-party plugins


Our Website may also contain social media plugins and/or buttons that allow us to easily share our contents on your favourite social media. These plugins do not save any cookies on your computer. However, if a cookie is already in your computer, the plugins are able to recognise it and use it. Collection and use of information by these third parties are carried out based on their privacy policies. We recommend you read those privacy policies carefully.



Use of other websites


We recommend you read the privacy and cookie policies of the websites you may access through the links found on our Website.

Please note that your cookie preference settings on this Website will not be applied to other companies’ websites.



Scope of data disclosure and dissemination


Data collected through cookies are processed by employees and staff of the Company expressly appointed as persons in charge of the processing or data processors.

These data may be processed by third-party companies carrying out technical and organisational work on Prada’s behalf (e.g. web service providers). These companies are appointed as data processors.

Data collected through cookies may be transferred abroad by taking the necessary measures and precautions under the applicable laws, so that we can grant an adequate level of data security and protection. Under no circumstances your data will be disclosed to indeterminate persons.



Your rights


You may at any time request information on the processing of your personal data, require that your data be updated, rectified, integrated or erased, and you will have the right to restriction of processing or to object to the processing in accordance with the General Data Protection Regulation (Regulation EU 2016/679 – “GDPR”).

You also have the right to withdraw your consent at any time. The withdrawal of your consent will not affect the lawfulness of processing based on your consent before its withdrawal. You may lodge a complaint with the Italian Supervisory Authority (Autorità garante per la protezione dei dati personali) at Piazza di Montecitorio no. 121, 00186, Rome (Italy).


You may exercise your rights by sending a written communication to the Data Controller or the Data Protection Officer (“DPO”) to the address indicated in the following paragraph, or by sending an e-mail to



Data controller


The data controller is Prada S.p.A. – Via A. Fogazzaro 28 – 20135 Milan (Italy).




Last updated: 24 May 2018