MIU MIU ATHENEUM

Drawing inspiration from collegiate style, Miu Miu introduces Atheneum, a pop-up initiative that launches simultaneously on September 10th, in Shenzhen, China Mainland and Tokyo, Japan, before travelling across Asia throughout the Fall of 2025.

An eased wardrobe that at once respects and challenges the codes of traditional campus dressing, merging a sense of discipline with a discreetly rebellious, youthful spirit – and, always, a touch of irreverence. Including emblematic pieces from the Fall/Winter 2025 runway as well as exclusive items, all upholding Miu Miu’s signature codes and immersing visitors in a unique world.
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Iconic designs are reinterpreted. Sporty blousons, striped cashmere sweaters, checked shirts, tailored shorts, jackets and pleated skirts, come in new fabrics and color combinations, their proportions abbreviated or exaggerated. Alternatively fluid and structured silhouettes are layered in unexpected ways.
Bags add depth to the collection. Iconic styles include the Pocket bag line, combining practicality and style with a distinctive, functional design and versatile backpacks - a mini backpack will be presented especially for the occasion, as well as a new color patch leather featuring a collage construction to enhance the variety of materials; Newly introduced, from the latest Miu Miu runway, the Solitaire bag and a new bowling style. Nappa matelassé adds further richness to the offering, while check motifs echo the fabrications of the clothing.

A selection of accessories completes the look. Penny loafers in brushed leather in rich shades evoke student life in the mid-twentieth century. Nappa ballet flats are more feminine for a bold yet delicate touch. Gymnasium sneakers ensure comfort, dynamism and attitude – perfect for life on the move.
Shenzhen, Mix City Crossing, September 10th to 21st
Tokyo, Isetan Shinjuku, September 10th to 16th
Hong Kong, Pacific Palace, September 12th to 29th
Osaka, Umeda Hankyu Coto Coto, September 24th to 30th
Beijing, SKP, from September 26th to October 8th
Seoul, Lotte Avenue The Crown, from September 26th to October 12th

The Atheneum pop up will also be live on MiuMiu.com in Europe, Hong Kong, Japan, Korea, Singapore, Taiwan, US and on WeChat in China.