PRIVATE WISHES

Holiday 22 Collection

Feminine and masculine, oversize and miniaturized, outside and inside: the Holiday 22 Collection conveys a charming proportions play, combining apparently contradictory elements. A conversation between clothing reduced to its beautiful essence and detail richness and the functionality merged with aesthetics are conceived to stimulate imagination and to appeal to personal fantasies, all of them different, individual, gently provocative.


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The Miu Miu holiday campaign is both a mirror of the time and an outward looking reflection of innermost thoughts. The dichotomy of opposite concepts is declined in the tension between the real and the unreal that lies deep within the spaces of the protagonists, unmistakeably human but very slightly out of reach. The Miu Miu Private Wishes campaign features actor and model Esther McGregor, model Mona Tougaard and actor You- mi Lee.

The collection creations highlight that fashion is a uniform, there to serve, but also to enrich, so aspirational, bold, playful: a naked sandal with a glitter heel, a pliant ballerina scattered with gold; an iconic bag, big or small, in purest white, inkiest black or reflective; a soulful pearl nestling in a cradle of polished brass. In opposites and in the most intimate and private desires, unique and unrepeatable identity is revealed.

CREDITS
Talent: Esther McGregor, Mona Tougaard, You-mi Lee
Art Direction: Lina Kutsovskaya/Be Good Studios
Photographer: Tyrone Lebon
Stylist: Lotta Volkova