Miu Miu Qixi 2025

Miu Miu celebrates Qixi 2025 with a collection of ready-to-wear, accessories and an accompanying campaign inspired by love and longing. Photographed by Coco Wu, models Hao Jieqi and Ruiqi Jiang appear against a minimal, domestic backdrop - an intimate space suspended between dreams and reality.


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Sporty knits and washed leathers are layered with ease over Argyle jumpers, crisp cotton shirting and vintage lingerie-inspired slips, creating contrasts that feel at once nostalgic and irreverent. Classic tailoring in uniform grey wool and sharp pinstripes is reimagined with blanket-stitched edges or unexpected racing stripes, while oversized fleece and plush shearling add warmth and protection. Mini knife-pleat skirts flirt with the brand’s signature zip-front jackets - a nod to playful rebellion.
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Accessories complete this tender yet confident mood: polished leather moccasins, monk strap shoes and gymnasium sneakers, penny loafers, chunky pumps and iconic shapes like the Wander and seasonal bags appear in rich leather and in classic shades. Vintage-inspired eyewear, glossy hair slides and a special Miu Miu heart pendant, designed especially for the occasion, add an ironic sweetness to this dreamscape between reality and poetry.

The focus is on character. The mood is tender. The wardrobe is both elegant and archetypal.

Photography: Coco Wu
Styling: Lotta Volkova
Cast: Hao Jieqi, Ruiqi Jiang