Last updated: 7th April 2025
At MIU MIU we are committed to ensuring that your personal information (“Personal Data”) is protected and never misused. We take responsibility for the Personal Data that we hold about you.
This Privacy Policy describes how we collect and process your Personal Data through this website https://www.miumiu.com/sa/en.html (the “Website”) and any mobile applications, digital platforms, physical stores and other locations where this Policy is located or referenced.
When we refer to “MIU MIU”, "us", "we" or "our" in this Policy, we mean Prada S.p.A., with its registered office in Milan (Italy), the operating holding company of the PRADA Group, together with its subsidiary Prada Saudi Arabia Limited, P.O. Box 9567, Jeddah (Saudi Arabia).
1. WHAT PERSONAL DATA DO WE COLLECT?
Personal Data is information about you, that can directly or indirectly identify you.
We collect your Personal Data when you interact with MIU MIU, purchase our products and use our services, including by visiting this Website or one of our stores, engaging with us by phone, email, text message, live chat or through social media, participating in our promotions and surveys, attending an event with us, or other ways in which you may engage with us.
The Personal Data we collect or receive varies depending on how you interact with us, and may include:
- your full name, age, date of birth and gender;
- your phone (including mobile phone) and e-mail address;
- your billing and delivery postal addresses, transaction information, such as payment method, credit card and other payment related information and identifiers and order details;
- where you have chosen to register a personal account with us, your username and password, communication and shopping preferences and purchase history;
- your interests, feedback and survey responses;
- information about your device, including your IP address, operating system and browser type;
- your location;
- details regarding your browsing on the Website
- security video recordings at our stores, and phone call and chat recordings through our customer support lines; and
- any other correspondence with us.
In addition, we may also obtain information about you as a result of authentication or identity checks (for example, you will be asked to show your identity document when you pick up your purchase in a store).
2. HOW DO WE COLLECT YOUR PERSONAL DATA?
Information you give us:
Personal Data is primarily collected directly from you, such as information you voluntarily provide to us through our Website, mobile applications, social media channels or in-store, and other ways you contact us.
For example we may collect your Personal Data when you:
- purchase products through our Website,
- place a distant sales order or purchase products in our stores;
- subscribe to our newsletter;
- submit a request to our Client Service;
- book an appointment in the store or visit our stores;
- connect or interact with us through social networks;
- choose to register a personal account with us;
- attend an event with us or participate in our promotions and surveys; or
- otherwise use our services and our customer support lines.
We use this information to identify you as a customer, to process your orders, payments and any other request you may submit to us, and to deliver and improve our products and services.
Automatic information:
When you visit the Website, we also automatically collect information on your device and Internet connection, such as the IP address and/or other browsing information (including the Internet service provider, the date and time you access the Website, the Internet address of websites from which you link to our Website, the operating system you are using and your movements and preferences on our Website). We use technology that many other websites employ, including, without limitation, cookies and similar tracking technologies, to collect information such as the aforementioned. You may set your browser to notify you when certain cookies are sent or to refuse certain cookies altogether, but certain features of the Website might not work without certain cookies. We collect this information primarily for purposes of administering, protecting and improving our Website and our systems, to better understand the preferences of our Website visitors, to identify server problems, to compile aggregated statistics about Website usage, to help personalize your experience of our Website, and to personalize offers. We do not currently respond to 'do not track' signals as we do not track our customers across third party websites. For more information on cookies, on the types of cookies used on our Website, on how to disable them and on how you can revoke your consent, see our Cookie Policy.
Information from other sources:
We may receive Personal Data from third parties (such as fraud detection and prevention service providers) or from public sources (such as government watch lists) to meet legal and regulatory requirements and for fraud detection and prevention purposes.
Combinations:
We may combine the information that we automatically collect with data that information you actively give us so as to, for instance, provide better service to Website visitors, customize the Website based on your preferences, compile and analyze statistics and trends, to otherwise administer and improve the Website for your use, and to personalize offers (for example, combined information may allow us to recommend products to you based on what you have liked in the past). We may also combine information we collect about you from the different devices you use to access our Website and/or information we get from third parties with information we already have about you.
3. HOW DO WE PROTECT THE PRIVACY OF CHILDREN?
We are committed to protecting children’s privacy. Our Website and our services are intended for use by those of the age of majority or older in the province or territory in which they reside and is not geared towards children. In order to protect the privacy of children, MIU MIU does not knowingly collect Personal Data from children under the age of 16 without prior parental consent.
We therefore ask you not to provide us with Personal Data of persons who do not meet this requirement.
Please contact us at privacy@prada.com or via the Contact Us section of the Website if you believe we may have collected information from your child and we will work to delete it.
4. HOW DO WE USE INFORMATION ABOUT YOU?
MIU MIU will use your Personal Data for the purposes described in this Privacy Policy or explained to you at the time it is collected. If we intend to use your Personal Data for new or additional purposes, we will provide you with notice of these purposes and give you an opportunity to provide or withdraw your consent.
We will use your Personal Data in connection with the purposes for which you have provided it. This may include:
(a) to provide you with the products, services and information you request from us, communicate with you and manage your relationship with MIU MIU;
(b) to process or fulfil your purchase orders and perform all management activities connected with them (including administrative management of the contract, delivery of goods, payment processing, invoicing, management of any products exchanges and returns, handling of any claims and litigation, and fraud prevention), and to comply with any applicable legal or regulatory obligations.
(c) to provide you with post-sale services (including product warranty and repairs service);
(d) to send by email the newsletters and other marketing communication regarding the “Miu Miu” brand and other PRADA Group’s products, services, initiatives and events as a result of your subscription to the service;
(e) for security purposes: to protect us against fraud, theft or any wrongdoing which may affect our activity as it is our legitimate interest to ensure the security of our activity online and offline;
(f) other purposes: to maintain transaction and other business records for tax, administrative and audit purposes and to meet other legal, insurance and processing requirements.
Furthermore, where you have chosen to register a personal account with us (e.g. as a result of your registration to the Website or your completion of the customer card) your Personal Data may be processed for the following purposes:
(g) to administer your personal account, provide a global customer service and customized post-sales assistance and enable you to access exclusive services and benefits reserved for registered customers (e.g.: preservation of your purchase history, faster online checkout, simplified procedures for product repair and warranty, invitations to events, pre-sales, other promotional initiatives and special projects, etc.);
(h) to offer you a personalized and tailored experience with regards to your preferences for “Miu Miu” and the other brands, products, and services of the PRADA Group, including by performing statistics, market research and surveys, and/or;
(i) to contact you and/or send you (by telephone, e-mail and any other form of electronic communication or digital means including social network platforms and other instant messaging applications) commercial communications, newsletters, direct marketing material, advertising and catalogues concerning “Miu Miu” and the other brands, products and services of the PRADA Group.
5. LEGAL BASIS FOR COLLECTING AND PROCESSING YOUR PERSONAL DATA
Your consent is required for the collection, use and disclosure of your Personal Data, unless otherwise required or permitted by law, such as when the information is necessary to perform a contract with you or to comply with a legal obligation.
We collect and use your Personal Data based on one or many of the legal basis provided for by the applicable data protection laws, including:
- the processing is necessary in connection with any contract between MIU MIU and you (for example, when you make a purchase) or for the taking of pre-contractual steps at your request;
- we have obtained your prior consent (for example, when you opt-in to receive our marketing communications). Please note that you have the right to withdraw your consent at any time without affecting processing operations carried out based on other legal basis. To this end, you can where appropriate contact us at privacy@prada.com or via the Contact Us section of the Website or, where appropriate, you can use the “unsubscribe” link included in all of our commercial electronic communications or login into your online account;
- we have a legitimate interest in carrying out the processing and that legitimate interest is not overridden by your own interests, fundamental rights, or freedoms (for example, to prevent payment fraud or other security purposes);
- the processing is necessary for claiming legal rights or as part of judicial or security procedures;
- we have to process your personal data to comply with applicable laws and regulations.
6. HOW DO WE SECURE YOUR PERSONAL DATA?
We use administrative, technical and physical safeguards to protect Personal Data and fulfill your privacy choices. We have internal policies and procedures that govern how we use and protect Personal Data, handle complaints and access requests, respond to privacy breaches and delete data when no longer required.
We require that our service providers agree to protect Personal Data that they need access in order to provide those services. Internally, we limit access to Personal Data about you to only those employees who need that information to provide products or services to you or in order to do their jobs.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will take appropriate measures to protect your Personal Data, we cannot guarantee the security of your Personal Data transmitted to our website and/or social medial channels. In this regard, we urge you to take every precaution to protect your Personal Data while you are on the Internet. At a minimum, we encourage you to make sure that you are using a secure browser as you surf the Internet.
7. WITH WHOM WE SHARE YOUR PERSONAL DATA?
We do not share your Personal Data with others, except as follows:
· We may disclose your information to departments of other PRADA Group companies that are in charge of customer relationship, retail, communication, legal affairs, finance, internal audit, IT management and security for the purposes set out in this privacy Policy and to provide you with a consistent level of service across all PRADA Group companies. This may include providing you with the products and services that you have requested, improving the service provided, performing research and analysis and sending advertising or promotional communications.
· Please also note that where you have chosen to register a personal account with us your Personal Data will be securely shared with all PRADA Group stores to provide you with the same quality of service wherever you choose to interact with us around the world (i.e. when you travel and purchase our products or visit our stores). We will take appropriate security and confidentiality measures as required by applicable legislation to ensure an adequate standard of data protection.
Click here to see the PRADA Group affiliate companies and the jurisdictions in which we operate.
· We also grant access to your information to unaffiliated service providers and third parties that process or maintain data on our behalf, including, without limitation, website hosting and cloud service providers, payment processors, freight forwarders, carriers, and such individuals or companies that conduct, manage or otherwise handle our marketing and promotional campaigns. Such third parties are subject to strict confidentiality obligations and may access and use your information only in accordance with our instructions and not for their own purposes.
· We may also share your information to respond to law enforcement requests, court orders or other legal process or if we believe that such disclosure is necessary to investigate, prevent or respond to illegal activities, fraud, physical threats to you or others or as otherwise required by any applicable law or regulation.
· Finally, we may share or transfer your information and any consent you may have provided to use your information, in connection with a sale, merger, transfer or other reorganization of all or parts of our business.
As MIU MIU is part of an international network, our disclosure of your Personal Data in accordance with this Policy may involve the transfer of your Personal Data outside of Saudi Arabia.
8. HOW LONG DO WE RETAIN YOUR PERSONAL DATA?
Your Personal Data will be processed and stored for: (a) as long as necessary to fulfill the purposes for which the information was collected; (b) in accordance with the retention periods required by applicable laws; or (c) until you revoke your consent to the processing of your Personal Data. After the conclusion of such period(s), and where there is no legal or business purpose for retaining your Personal Data, it will be automatically and permanently deleted, or made anonymous.
In particular, where you have chosen to register a personal account with us, your Personal Data will be kept together with your purchase details for a period of 7 years or otherwise until you withdraw from or delete your account.
9. WHAT ARE YOUR RIGHTS REGARDING YOUR PERSONAL DATA?
Please note that you may exercise the rights under the applicable privacy laws, which include the right to access your Personal Data held by MIU MIU and the rights to ask for their correction, updating or deletion.
In order to access, delete or update/correct your Personal Data, please submit a written request to privacy@prada.com or via the Contact Us section of the Website.
You also have the right to withdraw your consent for the collection and processing of your Personal Data by MIU MIU at any time, without charge. The withdrawal of your consent will not affect the lawfulness of MIU MIU’s processing of your Personal Data based on your consent before its withdrawal.
If you have any concerns or you believe there is non-compliance with the provisions of the applicable laws you can file a complaint to the Group Data Protection Officer e-mail address: privacy@prada.com. If you are not satisfied with how we process your complaint, you can take legal action or lodge a complaint with the competent data protection authority.
10. HOW CAN YOU CONTACT US?
If you have any questions about this Privacy Policy or to request this Privacy Policy in another format, please contact us via the Contact Us section of the Website or write to:
Prada Saudi Arabia Limited
P.O. Box 9567, Jeddah (Saudi Arabia)
Prada S.p.A.
Via Antonio Fogazzaro 28, Milan (Italy)
Group Data Protection Officer
e-mail address: privacy@prada.com
11. CHANGES TO THIS PRIVACY POLICY
The Privacy Policy is currently in force is the one published on our Website.
We reserve the right to amend it from time to time and if we change it materially, we will post a revised version on the Website and obtain your consent if required by applicable law. Please check back periodically, and especially before you provide Personal Data to us.