Miu Miu Select

Celebrating the strength of character and idiosyncratic sense of style Miu Miu is known for, Miu Miu Select sees the label’s friends curating a highly personalised collection – or wardrobe - of their favourite ready-to-wear, bag, shoe, jewellery and eyewear pieces from the new season. Their selections will be available to buy for a limited period only.

Launching in London, New York and Moscow in May and in Paris in June, a corner of Miu Miu stores in these cities will be dedicated to the project and a custom-made tag reading “Miu Miu Selects By…” will be attached to each piece chosen.



Veronika Heilbrunner

Miu Miu ‘selectors’ so far include model and designer Georgia May Jagger (London), actress, director, model and fashion designer Chloë Sevigny (New York), stylist and influencer Veronika Heilbrunner (Moscow) and musician Clara Luciani (Paris).

An in-store launch event, during which tags will be signed by guest curators in attendance and hand-sewn into purchases, ensures pieces are further individualised.

Finally, all product in the series will be packaged in specially designed Miu Miu Select bags and boxes.