Automne 2017

ROOM 303

Photographer: Alasdair McLellan
Art Director: Giovanni Bianco
Stylist: Katie Grand
Casting: Jaimie King, Lily Nova, Iesha Hodges,
Samantha Archibald

Gallery

The new Pre-fall 2017 Miu Miu advertising campaign, shot by Alasdair McLellan, is part of an ongoing investigation into the fleeting nature of contemporary images perhaps as a metaphor for the transience of youth. These new portraits, depicting young women in singles and pairs lolling in warm, intimate spaces, are haphazardly composed and scrapbooked atop one another in the manner of the images we cherish most – snaps taken of friends, stashed in private albums or shared in social media.

Here, actress Jaime King and models Samantha Archibald, Iesha Hodges, and Lily Nova prepare for a night out, it tells a story of female friendship. The setting: a sleek London hotel room that provides a sumptuous backdrop for a slightly debauched, seemingly spur-of-the moment, photo session. The lighting has the blunt quality of the amateur selfie but one that brings out the complex coloration of the collection.

The fashion emphasis is on embellishment – a staple of designer Miuccia Prada’s longtime obsessions. Classic satin pumps, leather bags, and variations on the wingtip glitter in the camera’s flash when adorned with jeweled buckles, metallic studs, and shimmering stones. Decorated cashmere cardigans and silk dresses make light hearted reference to the over-signified symbols of desire: collegiate patches depict cupid and his arrow, while pearlescent buttons form an oversized insignia.

The ritual of dressing, sharing clothes, and exchanging cherished possessions make for endless combinations, the increasing possibilities of excess both real and imagined. The night does not have to end, they collectively decide, if it never officially starts.

MIU MIU PRESENTS "ROOM 303"

The Miu Miu Pre-Fall 2017 advertising campaign shot by Alasdair McLellan takes place in the private world of a London hotel. American actress Jaime King hangs out with an irreverent group of four girls in the hotel rooms. The quartet, looking seductive in Miu Miu, wears precious jewelry, furs and embellished garments. Having fun in a tub or posing for a portrait, their youthful spirit, carefree attitude and the elegance of the hotel suite add a touch of irony to the cheeky photos.