The Miu Miu Spring/Summer 2021 Campaign
A community of nonconformist and idiosyncratically individual women form the cast of Mind Mapping, the Miu Miu Spring/Summer 2021 campaign photographed by Steven Meisel.
Ordinary domestic interiors frame extraordinary women: the enigmatic and multifaceted British actress Emma Corrin; the manifold Canadian multimedia artist Allison Katz; the internationally acclaimed American singer and classical multi-instrumentalist Kelsey Lu; and intriguing models Chloé and Topsy. Each is showcased in a pair of portraits, representations of their innate individuality - one posed and poised, the other personal, as if every sitter is captured at home in her imaginary bedroom setting. Different sides, of the same women.
Somewhere between documentary and fiction, in the short film directed by Benn Northover, the characters confront each other in a loose interpretation of the Game of Contraries. The free-wheeling word associations engage the viewer in spontaneous and humorous trains of thought. Binary and yet paradoxical, complementary and yet contrasting, each set of images engages in a dialogue with each other, and the observer. They are windows into the worlds of this multitude of Miu Miu women - maps of their minds.
Creative direction by M/M (Paris), featuring Allison Katz, Caren Jepkemei, Chloé, Emma Corrin, Kelsey Lu and Topsy. Photographed by Steven Meisel. Film directed by Benn Northover. Styling by Lotta Volkova.