On the occasion of the Spring/Summer 2019 Miu Miu fashion show in Paris last October, art directors, M/M (Paris), interrupted and disrupted the interior of the Palais d’Iéna with a new three-dimensional ephemeral Miu Miu logo onto which moving images of Miu Miu girls were projected. Designed to reinvigorate the dialogue between Miu Miu , Paris and its inhabitants, this at once warm, playful and abstracted configuration of letters, joyfully spelling out the brand’s name, was evocative of a favourite friend, animal or flower.
Now, these symbols – an expression of a Miu attitude, perhaps – may be found printed and patched across everything from iconic bags to small accessories, from baseball caps to a capsule collection of clothing including signature cardigans, miniskirts, hoodies, trackpants, and T-shirts. Juxtaposing irreverence and the finest craftsmanship, femininity and a determinedly free spirit, the offering encapsulates everything the Miu Miu name stands for.
Such an expressive sensibility led naturally and even inevitably to the introduction of the “e-MIU-ticons”, a series of ten M/M (Paris)-drawn emoticons. First seen printed across a capsule collection of T-shirts for sale exclusively in a Miu Miu pop-up store in Isetan, Tokyo, Face Within Face, Blackheart Whitebeat, Happy-un, Un Happy-un, LOVE All Around, Miow Miow and Tweet Tweet, will now come to life during two exclusive hand-drawing sessions.
From March 21st to April 7th , 2019, to celebrate Art Basel in Hong Kong , M/M (Paris) will take over the Miu Miu Landmark store. On March 21st, the date of the installation unveiling, M/M (Paris)’s Mathias Augustyniak and Michael Amzalag, will be in attendance for one day only to exclusively customise product, hand-drawing e-MIU-ticons or anything else visitors might wish for onto selected t-shirts, sneakers and accessories.
On the following day, March 22nd, 2019, a second customisation session will take place back in Tokyo, this time commemorating the fourth anniversary of the Miu Miu Aoyama store.