CHARACTER STUDY

Miu Miu Fall Winter 2022 Campaign

Portraits of Miu Miu - both clothing, and individuals. An expression of an attitude, a reflection of a mind-set, a study of character. The campaign for the Fall/Winter 2022 Miu Miu collection by Miuccia Prada expands on the template established for spring - like the clothing itself, it is a reiteration of an idea, a series of portraits of exceptional figures each of whom is innately tied to the brand, its ideology. It is a reconsideration and reexamination.


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Miu Miu can be seen as an attitude - eschewing gender binaries, it is a state of mind that connects the like-minded. Youthful, dynamic, rebellious and free, Miu Miu transgresses - so a power can be found in delicacy, a strength in tenderness, a wisdom in youth.

Reflecting this notion, a cast spans different identities, diverse personae, different facets of creativity - a Miu Miu community united, paradoxically, in their individuality. Photographed by Tyrone Lebon, their portraits are arresting, defiant and direct. The gaze of each sitter catches ours, in environments that can pretend to be everywhere. The focus of these images is boldly on the personae of these figures, their expressions, and their expression of themselves through their clothes.

CREDITS
Talent: Emma Corrin, Maty Drazek, Amber Later, Jade Rabarivelo, Emily Ratajkowski, Demi Singleton, Sydney Sweeney
Photography: Tyrone Lebon
Art Direction: Lina Kutsovskaya/BeGood Studios
Styling: Lotta Volkova