Eau de Parfum

The first fragrance for Miu Miu is something of a chimera: you can’t quite categorize it because it refuses to be categorized. The scent is elusive – the Miu Miu character naturally rejects the expected, the proper, the reserved, or the clichéd – because the qualities it evokes are elusive: youth, femininity, freedom, and confidence that comes from knowing exactly what you want.

Campaign

Fresh, modern Lily-of-the-Valley is the distinctive note of the first Miu Miu fragrance, a floral/green accord that becomes addictive thanks to the woody notes of Akigala Wood.

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The Making Of

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