Photographer: Inez & Vinoodh
Art Director: Ezra Petronio
Stylist: Carine Roitfeld
Casting: Zun Xhou, Rina Ohta, Dong Jie
Miu Miu F/W 2006, transgressing the notions of past and future, created a temporary context of hyper-reality; an aesthetic crossroad tense with the clash of time and taste. A new world inhabited by three strong Asian women; Warrior dolls, who simultaneously represent a futuristic vision mixed with the depth and wisdom of ancient custom and culture.
Continuing to express a multifaceted rendition of femininity, Miuccia Prada has chosen here to express her vision through the choice of three very different Asian women. The rebellious yet graceful Zhou Xun of China, the more secretive and demurely controlled Dong Jie, also of China and Rina Ohta from Japan, holding the key of youth, perched on the pulse of the moment. The three together play on the combination and opposition of an innate elegance and distinguished fragility, a naively mischievous sexuality and engaging sensuality, and a warrior like power.
The setting is the distinctly French Lapérouse. A meeting place of the political and literary circles including Guy de Maupassant, Emile Zola, Colette and Victor Hugo, its scratched mirrors in its 14 private salons testifying to thousands of clandestine lovers who have also passed through its walls. Created in 1788, it has a feeling, the feeling of Dedalus’ Labyrinth or Alice in Wonderland. A place that needs to be discovered, yet somehow also inspiring a sense of “Déjà vu.” The use of cinematic lighting and outside elements injects this “familiarly” French environment with a sense of displacement, a mysterious feeling of disorientation.
The Fall/Winter 2006 campaign perpetuates the productive and perpetual dialog between the brand and creative talents, more specifically actors. With this campaign Miu Miu investigates once again into the nuances that exist within each group, each woman, and most certainly within Miu Miu.