For the Spring/Summer 2022 Miu Miu collection, Miuccia Prada reimagines the 1980’s New Balance 574 sneaker in a unique collaboration with the iconic heritage brand.
Reflecting the aesthetic codes of Miu Miu, the New Balance 574 is offered in white, khaki, and blue, raw-cut edges emphasising construction through deconstruction. The collaborative model, made in Italy and co-branded on the tongue with stacked New Balance and Miu Miu logos, debuted on the Spring/Summer 2022 Miu Miu runway – where this reinterpretation of the technical athletic shoe, an archetypal wardrobe classic for over 30 years, becomes part of the quintessential Miu Miu vernacular of rebellious luxury.
This new proposal is captured by Tyrone Lebon in a campaign of still and moving image. Featuring model Alix Bouthors, singer-songwriter Liv.e and actor Mame Bineta Sane, the cast encapsulates this collaboration’s cross-disciplinary identity and strong individuality. A series of triptych photographic collages and lo-fi film shorts, the campaign reflects reality - the reality of these Miu Miu girls, and the clothes they live in.
Photographed and directed by Tyrone Lebon
Creative direction by Lina Kutsovskaya of BeGood Studios
Styled by Lotta Volkova
Talents: Mame Bineta Sane, Alix Bouthors, Liv.e