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Your personal data will be used by the PRADA Group (i.e., Prada S.p.A. operating holding company of the PRADA Group and its subsidiaries and affiliates, which include, without limitation, PRADA USA Corp.) to facilitate your navigation of the Website and the checkout process, to give you access to exclusive areas, and, in general, to provide you with exclusive services and benefits reserved for registered members in the Website and in stores.

Subject to your prior consent, your personal data may be used also for marketing purposes and performing statistical analysis and market research.

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Statistical analysis and market research to perform studies, statistical analysis and market research with relation to your preferences for MIU MIU and the other brands, products and services of the PRADA Group so that personalized services may be offered

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