Miu Miu Upcycled Collection 2024

Miu Miu is pleased to announce the launch of its fifth Miu Miu Upcycled collection, built once again, around denim, a material famous for its durability and cherished for the unique patina it develops with age. Both symbolically and physically, denim tells its own story.


Introduced in 2020 the Miu Miu Upcycled initiative celebrates the precious nature of vintage fashion and encourages circular design practice. The value of history, of the timelessly beautiful, is passed down to enrich the present and future.

For this collection the original garments were meticulously sourced from experts in the field the world over, then disassembled at the seams and natural suede borders were added using visible white stitching. Re-fashioned, jeans are loose-fitting and worn low on the hips, scarf tops and micro-shorts are abbreviated, cropped in line with the iconic Miu Miu ready-to-wear silhouette. Snappers - carefully removed, then reinstated – are engraved with Miu Miu branding. In the case of blouson jackets, the form is also modified: shortened. Central buttons are replaced by suede borders and a front fastening zip.

The accompanying Miu Miu Upcycled campaign is photographed by Tarek Cassim on models Alice McGrath, Wenqing Liu and Ana Elisa Brito. A series of discreetly cut-out and collaged portraits, the imagery echoes the Upcycled by Miu Miu design process, allowing the product and the characters wearing it to shine.

The Miu Miu Upcycled Collection is available at miumiu.com and in selected boutiques.

Photography: Tarek Cassim
Creative direction: Edward Quarmby
Styling: Lotta Volkova
Cast: Ana Elisa Brito, Wenqing Liu and Alice McGrath