Inspired by the language of evening dressing, a vocabulary of scintillation - sequin embroidery, crystal strass, the lusters of satin and velvet - for its campaign, the Miu Miu Nuit collection by Miuccia Prada is captured after dark. The images serve as both portraits of individual women - the actors Ever Anderson, Ciara Bravo and KiKi Layne - and as document of the vista of the collective Miu Miu world.
Photographed by Mert Alas and Marcus Piggott, those campaign stars are poised in enclaves that speak of the night: a deserted cocktail bar, a draped antechamber, the illuminated entrance to a member’s club. Images seem loaded with the memory of celebrations just ended, or the promise of those about to commence - the clothes themselves reminders of parties too, embroidered and embellished, joyous and optimistic. Here, these women both adopt other personas and, paradoxically, personify themselves - dressed in finery, caught in fleeting moments. They shift between realities, embody characters, make believe - to make us believe.
Art Direction: M/M Paris
Styling: Lotta Volkova
Photographers: Mert Alas & Marcus Piggott
Talents: Ever Anderson, Ciara Bravo, KiKi Layne