Cookie Policy

Extended information notice on the use of cookies
Pursuant to Provisions on Protecting the Personal Information of Telecommunications and Internet Users , Prada Fashion Commerce (Shanghai) Company Limited, with registered office in Shanghai, PRC, together with its parent company Prada S.p.A., with registered office in Milan (Italy), the operating holding company of the Prada Group(hereinafter, both referred to as “PRADA” or the “Company”) hereby provide the following information on the use of cookies on its website (hereinafter the “Site”).


What are cookies?
Cookies are small text files sent to the user’s terminal (usually to the user’s browser) by visited websites; they are stored in the user’s computer or device to be recognized by those websites on the user’s subsequent visits. 
Cookies cannot be used to retrieve other data from the hard disk, transmit computer viruses or identify and use e-mail addresses. Each cookie is unique for the browser and device used to access the Site.
Cookies can be installed by the operator of the website the user is visiting (so-called “first party cookies”) or by other websites (so-called  “third party cookies). 
Cookies can be permanently stored in the user’s device until their expiration or deletion by the user (so-called “permanent cookies”) or they can be automatically eliminated any time the Site browsing session ends or when the browser is closed (so-called “session cookies”). 
Cookies are used for several purposes, in order to ensure the correct functioning of the Site and offer a better and more efficient browsing experience.

Types of cookies


1. Technical cookies
Technical cookies are those used exclusively to carrying out the transmission of a communication on an electronic communication network, or insofar as this is strictly necessary to provide a service expressly requested by the user.
These cookies grant a smooth navigation and use of the Site and allow you to browse with certain pre-determined settings (e.g. preferred language, product on your chart) in order to improve our service. These cookies include analytical cookies, which are sometimes directly used by the website’s operator to collect anonymous and aggregate information on visitors and on how visitors use the website for statistical purposes.
They are not used for any further purposes and are normally installed directly by the owner or the operator of the website. 

2. Profiling cookies
Profiling cookies are aimed at creating user profiles and are used to send online advertising messages in line with the preferences shown by the user during navigation.
These cookies, either of the Company or of third parties, are accurately selected and checked and are used to guarantee that the marketing messages received through the Site or other websites used by the Company to transmit its advertising messages are in line with the visitor’s preferences. Our advertising policy is conceived to offer pertinent messages, based on previous visits to the Site, on the pages visited more frequently and on other data concerning the visitor.
Your prior consent is necessary for the use of these cookies. 

Cookies used on the Site
The cookies used on the Site are listed in the following tables:











They are used with the only purpose to ensure that the Site functions properly and to improve the service offered, allowing easier browsing based on a set of criteria selected by the visitor (e.g.. language, country and/or products selected for purchase).






Privacy policy & opt-out





session and

(2 years)

They are used to anonymously monitor the method of using the Site by the visitor for statistical survey purposes, allowing PRADA to optimize the Site functioning and offer a better browsing experience.



6 months

They are used to identify Site’s visitors through a unique anonymous code, allowing us to offer a personalized experience and advertising messages based on information collected when the visitor browses our Site.

For more information, click on

To opt-out, click on




2 years

They are used to improve user experience through tailored content or on-page testing based on user's browsing behaviour or device location.

Management of cookie preferences
When first accessing any page of the Site a banner containing a simplified policy statement is displayed.
By clicking “I agree” and accessing another area of the Site or by selecting any element of the Site (e.g. an image or a link) - you are agreeing (and by continuing to use the Site, you continue to agree) to our use of cookies.
It is possible to change and manage cookie preferences both through the Company’s Site and through the browser settings at any time:

a. through the Site
You may give or withdraw your consent to the use of profiling cookies this link   – cookie management. Moreover, through the opt-out links indicated in the previous section, it is possible to disable third party cookies.


b.  through your browser settings
If you wish to block or delete the cookies received from the Site or any other website, you can do this by changing the browser settings by means of the specific function.
You can find below the links to the instructions of the following browsers:
- Internet Explorer -
- Chrome -
- Firefox -
- Opera -
- Safari -
- 360safe -
- Sogou -
- QQ -


We remind that disabling all cookies, including navigation and functionality cookies, may cause Site browsing problems. For example, you may be able to visit the public pages of the Site, but it may not be possible to access the reserved area or make purchases.



Third-party plugins
Our Website may also contain social media plugins and/or buttons that allow us to easily share our contents on your favourite social media. These plugins do not save any cookies on your computer. However, if a cookie is already in your computer, the plugins are able to recognise it and use it. Collection and use of information by these third parties are carried out based on their privacy policies. We recommend you read those privacy policies carefully.



Use of other websites
We recommend to read the privacy and cookie policy of the websites you may access through the links found on the Site.
We remind that your cookie preference settings on this Site will not be saved to other companies’ websites.



Scope of data disclosure and dissemination
Data acquired through cookies are processed by employees and collaborators of the Company duly authorized to do so under their respective job duties.
Moreover, these data may be processed by other Prada Group’s companies or third-party companies carrying out technical and organizational tasks on PRADA’s behalf (e.g.: web service providers.). These companies are appointed as data processors and are under a contractual obligation of confidentiality of the personal information.
Data acquired through cookies may be transferred abroad
by taking the necessary measures and precautions under the applicable laws, so that we can grant an adequate level of data security and protection,
but will not under any circumstances be disseminated to unknown persons.



Your rights
You may at any time ask for information on the processing of your personal data, obtain updating, rectification or integration of the data, as well as the erasure, anonymization or blocking of data that have been processed unlawfully and object to its processing.
To exercise your rights, you may apply to the Data Controller by sending a written communication to the address specified below.
You also have the right to withdraw your consent for our use of cookies at any time. The withdrawal of your consent will not affect the lawfulness of processing based on your consent before its withdrawal.



Data controller and contacts
Prada S.p.A.
Via Antonio Fogazzaro 28 – 20135 Milan (Italy)
Data Protection Officer


If you have any requests regarding your Personal Data, have any inquiries regarding this Cookie Policy, or you would like to exercise your rights or receive any information about your rights, please contact (free of charge) the Data Controller or its Data Protection Officer by writing or emailing to the addresses listed above.




Latest update: 9th June, 2020







Terms and Conditions of Use

Please ensure that you have carefully read and understood the Terms and Conditions of Use. If you do not agree, please exit this website immediately.