Scenique Miu Miu Eyewear

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With her butterfly lenses set into golden frames and dressed in precious pieces from the Miu Miu archive, fresh-faced Kaia Gerber perfectly encapsulates the maverick femininity of the Miu Miu girl. She is seen living out of time and place in an unidentifiable desert oasis.

She awakens alone although evidence of nocturnal escapades suggests that isn’t always her way. She shakes off the remnants of sleep before plunging into a pool the surface of which shimmers with dappled sunlight. From there she emerges radiating youth, confidence and the playful spirit that lies at the heart of the Miu Miu name.

Following a creative path that is full of paradoxes and contrasts, the glasses stylistically reinterpret the twofold nature of the Miu Miu woman – rebellious yet feminine. The volumes thicken, while the silhouettes reveal and conceal, giving life to a stylistic interplay defined by sinuous lines and oversized silhouettes.

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SMU 56R

These sunglasses, hot off the SS2016 catwalk, play a starring role in the season’s new ad campaign. The oversized design of the irregular front is perfectly balanced by the ultra-slim metal temples and double bridge. Skilfully crafted sinuous profiles lend femininity to the glasses.

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SMU 55R

The glasses of the Miu Miu Scenique special collection hit the catwalk at the SS2016 fashion show. Sinuous profiles frame the softly rounded lenses, defining the new oversized metal frames. The design of the ultra-slim metal elements lends a lightweight feel to the new sunglasses, harmoniously contrasting with the large front.

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SMU 11R

The third sunglass model is a new creative evolution of the fashion show glasses, now presented in acetate yet featuring the distinctive oversized shape, metal double bridge and sinuous lines that are the leitmotifs of the collection. The front’s intentionally thick design is softened by slim metal temples.

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VMU 01P

The optical frame of the Miu Miu Scenique special collection is a reinterpretation of the sunglasses’ sophisticated construction. Small hand-applied multifaceted crystals embellish the soft cat-eye front, while the slim metal temples flaunt the collection’ signature sinuous design.

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  • Credits
  • Model KAIA GERBER
  • Director FRANCESCO MARIA TIRIBELLI
  • Creative Director JOAKIM DAHLQVIST
  • Director of Photography JUSTIN GURNARI
  • Stylist LUCA FEDERICO
  • Executive Producer ALESSANDRO FARINELLA
  • Production Designer JENS HOMMERT