MIU MIU INTRODUCES THE MIU MIU TYPE CAPSULE


For Miu Miu’s Autumn/Winter 2018 ready-to-wear show staged in Paris in March, the elegant halls of the Perret building were hung with generic poster-size sheets of white paper, each bearing a highly distinctive, large-scale, monochrome illustration of a female face or body interlaced with a letterform.

This Miu Miu “alphabet” – all 26 letters of the alphabet appeared - was created for the occasion by M/M Paris in collaboration with Miuccia Prada. Designed to engage the wider world, and of course the Miu Miu customer, in a conversation that stretches beyond the immediate fashion show arena, this alphabet is now set to make an entrance stamped across Miu Miu clothing.

A “Miu Miu Type” capsule collection of white poplin shirts, cotton hoodies and track pants will be patched with one, two or three letters , all drawing on the ‘MIU’ of the Miu Miu name. Classic white cotton T-shirts, meanwhile, will be emblazoned with ‘MIU MIU’ spelt out in full in this idiosyncratic and characteristically playful style.

In select Miu Miu stores, clients will be offered the opportunity to personalize a simple white shirt and T-shirt with a single letter of their choosing. In a series of exclusive three-day events visitors will be asked to pick their letter which, will be applied to a garment on the spot or will be sent out for customization and then shipped to their desired destination upon completion.
In this way a bold and beautiful new language for Miu Miu is brought to life.

The collection is available online and in select stores where the exclusive customization service is also offered.
 

New York
Miu Miu Soho

from 6th September to 9th September


Sydney
Miu Miu Westfield

12th September


Seoul
Miu Miu Seoul Cheongdam

17th September


Los Angeles
Maxfield

from 13th September to 14th September


Hong Kong
Miu Miu Landmark

14th September


London
Miu Miu New Bond Street

from 14th September to 16th September


Beijing
Miu Miu Beijing SKP

from 14th September to 16th September


Shanghai
Miu Miu Shanghai APM

from 14th September to 23rd September


Shenzhen
Miu Miu Shenzhen MIXC

from 14th September to 23rd September


Chengdu
Miu Miu Chengdu Sino-Ocean Taikoo li

from 14th September to 23rd September


Milan
Miu Miu Milan Sant'Andrea

19th Semptember


Dubai
Miu Miu Mall of the Emirates

from 25th September to 27th September


Paris
Miu Miu Fauburg Saint-Honorè

from 25th September to 28th September


Moscow
Miu Miu Moscow Stoleshnikov

27th September


Tokyo
Miu Miu Aoyama

from 28th September to 30th September


Tokyo
Miu Miu Ginza

from 6th October to 8th October


Kobe
Miu Miu Kobe

from 12th October to 14th October