Miu Miu a new kind of private club in Paris.
Transforming a historic location into a contemporary salon of the imagination, the-miumiu-club Paris brought a new sense of occasion to Paris Couture Week, for one night only.
Miu Miu reinterpreted and revived the ornate private residence of Hotel de la Paiva on the Champs-Elysees into clubrooms including a cinema, restaurant and show house for a presentation of its Croisière Collection. Mixing histories, layers of cultural meaning and Miu Miu’s underlying spirit of female empowerment, the-miumiu-club Paris deceived the senses in a merging of the new collection with new encounters.
Members were able to view, for the first time, the new autumn / winter 2016 campaign and video; sample cuisine by Margot Henderson; listen to a renowned string quartet, Dirty Pretty Strings, plus DJ sets by Paul Simonon, Plastiscines, Kate Moss and Katie Grand – they were also able to watch a showcase of all eleven of the auteur series Miu Miu Women’s Tales and experience the Croisiere collection up close.