Miu Miu F/W 2017 Advertising Campaign Preservation Hall and Other Stories
In certain places and amidst certain sounds, time seemingly circles itself. Throughout the untamed, thick-aired Mississippi bayou, draped with Spanish moss, the siren of insects is interlaced with jazz melodies somehow both timeless and avant-garde.
The latest campaign for Miu Miu, Fall/Winter 2017, realized by photographer Alasdair McLellan, collages New Orleans landscapes and landmarks, from the dripping bayou to the august Preservation Hall. Everything here is a deeply textured bricolage, full of tension and wild energy.
Award-winning actress Naomie Harris and models spanning from new guard (Adwoa and Kesewa Aboah) to super (Kate Moss) are bedecked in Miu Miu’s latest fashion compendium, a celebration of clashes in tone and texture.
Diverse references drawn from a multiplicity of pasts represent splintered images of glamour: brightly-colored faux furs and translucent plastics sheath feathered dropwaist dresses, superimposing contemporary shapes and materials onto old-timey sensibilities.
The resulting photos effervesce the type of atemporality only found in places as overgrown and alive as New Orleans. Jeweled hardware and piles of paillettes meet expanses of softness cinched together with wide straps, embracing the everyday hybridity of place and preservation.